Brand Profile

ProAc

Music Room founder Jack Lawson has owned ProAcs since the days of the Celef PE1 and watched the English company take its place amongst the world’s most acclaimed high-end products. But what defines ProAc is amazing musicality, an emotional experience designed into moving coil enclosures that is unique and impressive. The emotional superiority of this brand was designed in from the start but has inevitably taken time rather than flash advertising which most loudspeaker companies launch and prosper. Today’s ProAcs take the traditional moving coil enclosure to unimagined heights of performance. Small boxes really push the laws of physics; large boxes reproduce finesse and pinpoint imaging. A brand which defines The Music Room since 1979, the explanation emerges: a manufacturer who is a designer fired with passion and integrity rather than a man who sees his way to big business.

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